Sustainable entrepreneurship: Keep the game, change the rules

The last few years politicians lost tons of their credibility and continuously fail to align long term vision with short term action. This lead to a big trust gap which now can be filled in by a new type of entrepreneurs.

Sustainable entrepreneurship is about making the world a better place to live. It’s about doing good instead of less bad. It’s about being yourself AND having an impact instead of compromising between those two. As John R. Ehernfeld said in his book ‘Sustainability by design‘: “Sustainability is ultimately about ‘flourishing’.”

The goal of this blog is to create a coherent, holistic vision that looks at sustainability as a vital part of the game rather then an add-on. Creating something that can be implemented directly by using known frameworks combined with what we know on sustainability.

Adopt, adapt and improve.

Keep the game, change the rules.


The story of stuff just published the second chapter of their research. The video is embedded below:


About leyssensjan

WHY I DO WHAT I DO As a designer and entrepreneur, I want to develop systems that have a strong impact on short term and will guide society towards a more sustainable, social and economically different system in the long term. WHAT I DO I blog about and do projects with people and organisations driven by passion. I'm always on the look for new projects, ideas and people to meet, contact me!

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