Sustainable entrepreneurship: Keep the game, change the rules

The last few years politicians lost tons of their credibility and continuously fail to align long term vision with short term action. This lead to a big trust gap which now can be filled in by a new type of entrepreneurs.

Sustainable entrepreneurship is about making the world a better place to live. It’s about doing good instead of less bad. It’s about being yourself AND having an impact instead of compromising between those two. As John R. Ehernfeld said in his book ‘Sustainability by design‘: “Sustainability is ultimately about ‘flourishing’.”

The goal of this blog is to create a coherent, holistic vision that looks at sustainability as a vital part of the game rather then an add-on. Creating something that can be implemented directly by using known frameworks combined with what we know on sustainability.

Adopt, adapt and improve.

Keep the game, change the rules.


The story of stuff just published the second chapter of their research. The video is embedded below:


About leyssensjan

Jan Leyssens is a designer and entrepreneur who strongly believes you can’t turn sustainability into a positive story if your main focus is on negative impact. When designing, he is always looking for the overlap between activism and entrepreneurship, technology and community. His main expertise lies in strategic business model development, Circular Economy, the makermovement, and social innovation. With a background in Industrial Design, Jan quickly shifted his focus towards business design and using the design process in strategic management. Jan is the father of two kids and founder & CEO of Regenerative Design, co-founder of Full Circle, ImpactBoost, and the Circular Design map, podcaster, storyteller, and changemaker.

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