And what if the road was fun as well? What if the journey is the destination? Instead of aiming for one single top, you could also keep pushing limits and enjoy the ride (this is also connected to my previous post on deliberate versus emergent strategies). If you define your company as a structure build for one purpose, how will you react once you’ve reached it? Once you’re doing what you were planning for, will your only focus be upscaling? What if we defined companies and organizations differently?
I’m making this reflection after reading just another great comic by Stuart McMillen called “Metaphors – The lenses we use to interpret and understand our reality”. In this comic, McMillen tells about metaphors and how they affect the way we define companies and organisations. As said before in my post on the single bottom line, I believe the economy’s aim should be to support society. Along in this vision, I think McMillen is correct by defining organisations as follows:
What if we built upon the root meaning behind the word and viewed organisations as tools to help humanity. A platform which acknowledges that organisations do not, can not exist without the people that constitute them.
By seeing organisations as tool we use to help each other, a cascade of possibilities is revealed to our eyes.
I think there are two really important topics in this quote. The first one, the one I already talked about, is that the way we define a company defines the way we do business. The second one is the fact that we should acknowledge the importance of employees. To further widen this discussion, I posted a banned TEDtalk by Nick Hanauer called “Rich people don’t create jobs” below.