Economies of small

In today’s post I would like to link a blogpost by Seth Godin called Economies of small and a famous TEDtalk by Barry Schwartz on The paradox of choice. I’ll start of with the post by Seth Godin.

Economies of small

You can read the full post here, I want to highlight and comment some parts of it in this post.

Is being bigger an intrinsic benefit in and of itself?

I think this is an important question to ask yourself. Why and how will we benefit from being bigger? Are we growing with a purpose or merely to constrain overhead costs?

A bigger company means more stakeholders, employees, responsibilities, management, meetings… . You should also keep in mind that at a certain point, getting bigger wont make you more efficient. If growing will have a positive impact on your efficiency, bring you closer to the goals you set, increases your impact and credibility, go for it.

Keep in mind however that a bigger company also has a bigger impact on the planet and needs more resources.

Now that it’s so much easier to produce a product in the small and market a product in the small, and now that it’s so beneficial to offer a service to just a few, with focus and attention, perhaps we need to rethink the very goal of scale.

Instead of doing more of the same (vertical growth), you can also diversify your product of service (horizontal growth). With all the possibilities of social media and digital manufacturing, products can become more and more locally influenced again. Instead of creating the same product for everyone, try exploring different markets with iterations of you product.

Don’t be small because you can’t figure out how to get big. Consider being small because it might be better.

The paradox of choice

over to Barry Schwartz’s talk on choice. In this talk Berry Schwartz tells about how more choice doesn’t always lead to more freedom or a better life. Regarding what I wrote above, I would like to at this: Consider being better instead of bigger, instead of growing for the sake of  growing, try focusing on your user-needs and preferences.

“With so many options to choose from, people find it very difficult to choose at all.”— Barry Schwartz


About leyssensjan

Jan Leyssens is a designer and entrepreneur who strongly believes you can’t turn sustainability into a positive story if your main focus is on negative impact. When designing, he is always looking for the overlap between activism and entrepreneurship, technology and community. His main expertise lies in strategic business model development, Circular Economy, the makermovement, and social innovation. With a background in Industrial Design, Jan quickly shifted his focus towards business design and using the design process in strategic management. Jan is the father of two kids and founder & CEO of Regenerative Design, co-founder of Full Circle, ImpactBoost, and the Circular Design map, podcaster, storyteller, and changemaker.

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