Wallfish – one year Keep the game, change the rules

Keepthegame is celebrating its first birthday tomorrow! In one year, this blog was viewed almost 5000 times, with visitors from more than 80 different countries and has over 200 subscribers! This big diversity in readers only strengthens my opinion that the question on how to implement sustainability in companies is a question asked in companies all over the world.

In order to further explore how to implement sustainability in different contexts and situations, I asked you in a previous post (you can read it here) for your experience. How do/did you implement sustainability in your organization? What are the difficulties you’re experiencing?

I also promised to tell you some more about projects I’m working on. One of those projects is a company I co-founded earlier this year called Wallfish. Wallfish is a company that wants to explore how co-creation, project-based working and passion can result in a new way of doing business. Our aim is to explore our challenge of sustainability through projects where we use systems thinking and rapid testing and prototyping as our main tools.

Since it’s an open community, you’re all heartily invited to have a look (wallfish.cc) and, if you’re interested, contact us to collaborate. In the next weeks I’ll use this blog to share some of the projects we’re working on.

Thanks for your input and appreciation the last year!




About leyssensjan

Jan Leyssens is a designer and entrepreneur who strongly believes you can’t turn sustainability into a positive story if your main focus is on negative impact. When designing, he is always looking for the overlap between activism and entrepreneurship, technology and community. His main expertise lies in strategic business model development, Circular Economy, the makermovement, and social innovation. With a background in Industrial Design, Jan quickly shifted his focus towards business design and using the design process in strategic management. Jan is the father of two kids and founder & CEO of Regenerative Design, co-founder of Full Circle, ImpactBoost, and the Circular Design map, podcaster, storyteller, and changemaker.

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