On sculpting the future

I’ve still got ton of video’s I would like to share with you, so I’ll share them systematically over the couple of months. This week, Seth Godin on the power of design. Design is more than shaping, it’s more than look and feel. Design is what change is made of. If you’re working on change or in changing markets, design-methodology should be basic knowledge. If you think you’re not working in changing markets, or on change, think again.

Seth Godin, in his typical style, shows how design can be used to make weird the new normal. How to change behavior through design, and more important, the enormous shift we’re making as a society, from big mass to big value.

We can no longer say “form follows function”. That’s ridiculous. Because we all have function now. We can all make stuff that’s good enough now. The challenge now is not how do we figure out how to be successful, but how do we figure out how to matter.

About leyssensjan

Jan Leyssens is a designer and entrepreneur who strongly believes you can’t turn sustainability into a positive story if your main focus is on negative impact. When designing, he is always looking for the overlap between activism and entrepreneurship, technology and community. His main expertise lies in strategic business model development, Circular Economy, the makermovement, and social innovation. With a background in Industrial Design, Jan quickly shifted his focus towards business design and using the design process in strategic management. Jan is the father of two kids and founder & CEO of Regenerative Design, co-founder of Full Circle, ImpactBoost, and the Circular Design map, podcaster, storyteller, and changemaker.

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